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BHLDN

Aisle Planner BHLDN Wedding Dresses
All photos courtesy of BHLDN and Petula Pea Photography

Not going to lie, we did a little happy dance when we found out that BHLDN was opening a storefront in our backyard! We are quite literally obsessed with all things Anthro and knew that the opening party was going to be a fantastic night for the San Diego wedding industry. The team had such a fun night seeing all of the gorgeous dresses up close, catching up with old industry friends, and getting to meet a couple local Aisle Planners in person for the first time!

But our love affair with BHLDN didn’t start (or end) with the opening of the Carlsbad location and, we bet your’s didn’t either. So keep scrolling to hear about what it was like to open with new location straight from the team in charge of it all, their favorite accessory, and tips on getting your gorgeous gown down the aisle.


What was the process like working to open the new Carlsbad store?

There was a definite anticipation from our San Diego brides about the opening of the 11th BHLDN location. That same energy and dedication was reciprocated from the entire Anthropologie Carlsbad team from start to finish. With everything from product processing, to hours dedicated to our white petal leaves window display, and two full days of training for our BHLDN team, there was never a dull moment leading up to opening day. The highlight of our opening process had to be our first day of appointments when it all came together so beautifully. To see the amount of love, appreciation, and excitement from our brides who come in everyday really made those long days so worthwhile.

We certainly love it here in North County San Diego – so we were thrilled to hear the store was opening here! How did your team select Carlsbad?

We’ve seen high demand from the southern California region for a few years now and Anthropologie’s Carlsbad expansion seemed like the perfect opportunity to enter the local market and give our customers in the area a chance to shop our collection in person.

Tell us about the “typical” bride that shops at BHLDN (if there is one!)

Our bride is always one-of-a-kind, often open to the slightly non-traditional. Some are classic, some romantic, some bohemian, and some neo-sophisticates, but they all have the commonality of seeking the exceptional. They want a wedding that sets them apart and celebrates their individuality. Which is why BHLDN scours the globe, curating a collection of uniquely beautiful things just for them.

Aisle Planner BHLDN Wedding Dresses

Do you have any tips for brides for their first time trying on gowns?

Be open minded! It might come as shock that something you passed over on the web could end up being “the one” when you try it on. Trust your stylist and don’t be afraid to venture out of your comfort zone – you might just end up pleasantly surprised!

Do you have a favorite dress that’s in-store right now?

We love all of our gowns because each one offers something different that is unique to that particular piece! We just can’t choose!

We’d love to highlight the local vendors you partnered with at the opening party. Who did you work with?

Bakery – Sweet Cheeks Baking Company

Calligrapher – Four Things Wedding Paper & Calligraphy

Champagne – Le Grand Cortage

Florist – Blue Ladder Botany

Event Photographer – Corey Villacana Photography

Menswear – The Black Tux

Photo booth – Red Photo Booth

Rentals – Farm Tables & More

Is there an accessory that brides always overlook, that would make a big impact to their wedding look?

We love a halo! You can pair it with your veil and then rock it solo during your reception. It adds some extra sparkle and personality to your wedding day look. Shop them here.

Aisle Planner BHLDN Wedding Dresses

What trends are you seeing in bridal fashion? Do you have any personal favorites? 

We are loving the separates trend right now! Both in bridal and bridesmaids, mixing and matching tops with skirts offer endless opportunity for customization and self-expression, something we know our brides value. We pride ourselves in our separates offering and even launched a tool that lets brides scroll through different options a la Cher’s closet in Clueless to see all the myriad ways she can style her big day. We’re also loving that gold is back when it comes to jewelry and accessories!

We’d love to include some tidbits for destination brides – is there anything extra they should consider when purchasing a dress? i.e. is there a special way you recommend transporting the gown, or is there a certain way to match the style of their destination/venue? 

We offer the Brides Travel Bag Set and Parfume Hanger Sachet to help the destination bride pack for her big day, along with an assortment of elopement and beach dresses that are packable and easy to throw into a suitcase or carry in a garment bag on the plane. We are firm believers in wearing whatever you want to your wedding, no matter the venue, but certain gowns do lend themselves to certain locals. Getting married in the hot sun in Mexico? Maybe opt for something lightweight like the Teagan. Saying “I do” in Iceland? Go for something a bit more covered like the Landry Dress.

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Going gaga over these wedding dresses? See more at bhldn.com

About the Author

Tayler Cusick Hollman
Tayler Cusick Hollman

Tayler is the Media & Marketing Director at Aisle Planner. She is obsessed with color and pattern, notoriously cooks everything from scratch, and can sometimes be seen cruising around on a skateboard. Follow Tayler on Instagram @taylrd_designs

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