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Why You Need Workflows In Your Wedding Business

Workflows, processes, SOP’s…what does it all mean?! We hear the buzz words all the time and deep down we know this is an area of our business that we should probably be putting more focus on. But let’s face it, who has the time when we’re busy working with our clients to make their wedding… Read More »

Introducing Customizable Lead Contact Forms

We know that not every lead is created equally. Because, when it comes to running a wedding business, lead management is a game of quality over quantity. You already feel like there aren’t enough hours in the day, so needing to follow up with leads that are unlikely to book you is a drain on… Read More »

Featured Planner: Kyla and Tasha of Everlasting Events

Here at APHQ, we get to collaborate with some great educational organizations. And, over the years, The Bridal Society has introduced us to hundreds of planners from around the country! So today, we are excited to introduce you to a pair of TBS graduates – Kyla and Tasha of Everlasting Events. Read on to learn about how… Read More »

Pros and Cons of Having Employees in Your Wedding Business

If you have been running your wedding business for awhile, you may find that you don’t have enough time to manage all of the tasks you need to do. Or you may be turning away event inquiries because your schedule is full. At this point, many of us ask ourselves whether it is time to… Read More »

Words & Phrases to Avoid in Your Customer Service Communication

This month, we’re focusing our efforts on the two words that make every business owner cringe: customer service. From customers losing their cool to those who ask 27 random questions that have nothing to do with your business, knowing what to say in customer service communications can be tricky at best (and insanely frustrating at… Read More »

Customer Service Horror Stories and How to Handle Them

Regardless of how much you plan for this, plan for that (plan for everything), there comes a time in every wedding planners’ career that it hits the fan. From miscommunication, acts of god, and things that are just out of your control, your job, then, is to provide the best customer service you can. So… Read More »

What to Do When a Client is Upset With You

As wedding planners and professionals, we tend to deal with people who are at a…shall we say heightened emotional state? Even the smallest snafu can send engaged couples over the angry-customer edge. And, when we receive that pushback or negative feedback from our couples, it’s no surprise that we can feel attacked and want to… Read More »

Why You are a Customer Service Company Who Happens to Plan Weddings

Before I started my journey as a wedding planner, I worked a lot of different jobs. From cooking chicken behind the counter at a deli to servicing employees in an HR department, I learned very quickly that having excellent customer service skills could set me apart. And, though I wasn’t always treated kindly or sometimes… Read More »

Editor’s Letter: Customer Service

There are a million and a half things to do as a wedding planner or professional. From managing the planning process to making sure each task gets that oh-so-satisfying checkmark, the days can be long and be gone at the same time. But, in the midst of doing it all for your clients, it is… Read More »

An Introduction to Aisle Planner’s Newest Features

We’ve made lots of exciting updates to the Aisle Planner pro-tools and today, I am walking you through them all in this 35 minute webinar. Give it a watch to learn about: Updates to our Settings Updates to our Lead Management tools New Pro-User Permissions The new Client tab  

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