Blog

Letter from the Founder: Farewell 2018! A Year In Review.

Here at APHQ, December brings many things—my favorite things included. Festive holiday decorations adorn the office while scented candles warm the air with our favorite wintry smells. We gather the whole crew together to celebrate at our annual company holiday dinner. And, of course, there are (just)a few extra days off to spend with family… Read More »

Change Your Booking Game with Lead Checklist Templates

We’re in the business of details. If we’re being honest with ourselves, we often feel like we’re swimming in a sea of them. We memorize the names of our clients’ VIP guests and their special needs. We rattle off chair styles and linen colors at the drop of a hat. Average time from plating to… Read More »

Ecommerce: Why It Enhances Your Event Business

Wedding and special event clients are looking for every opportunity to creatively express their unique personalities through their wedding and event experiences. Let’s face it: if it isn’t Insta-worthy, did it really happen? Because of this, the range of business types in our industry has expanded to include some pretty out-of-the-box ventures. Nowadays, the bar… Read More »

Making Sense of the Conference Clutter with Michelle Loretta

From flat lay photography to business finance, there’s a conference, seminar or workshop for everything in this industry! This wasn’t the case when I started my stationery business in 2004. We didn’t even have resources to Google! It was daunting, to say the least. Now, the bigger challenge is finding the right conference. How do… Read More »

Workflow Woes to Avoid to Prep Your Process for the New Year

It’s officially that time of year when we get to take a deep breath after a crazy-busy event season (ahhh—how good does that feel?). While it can be tempting to check out during December (spiked eggnog, anyone?), using your downtime to prep your business for another busy planning season ahead is a great way to… Read More »

Booking New Clients: 6 Tips to Become Captain of the Close in 2019

  As event pros, our downtime is few and far between, which is why using your off-season strategically is so important to your brand’s success. As this year comes to a close, it’s the perfect opportunity to touch on using your downtime to prepare your lead management process for the upcoming booking season (FYI, 80%… Read More »

The Importance of Building Business Credit with Jake Lunduski, Credit Card Insider

As of 2016, The Small Business Administration found over 28.8 million active small businesses in the United States which, according to FitSmallBusiness.com, accounted for 99.7% of all US businesses. One area where multiple surveys confirm a rise in small business activity is right here in the wedding and events community. This shouldn’t be a surprise… Read More »

The Digital Shift in Managing our Dimes & Dollars: 3 Reasons Online Payments & Budgeting are Key to a Great Client Experience

From the dwindling number of checks written each year to the fact that a growing number of Millennials don’t know where to buy postage stamps (more on that shocker below), it’s no secret that clients today expect options to manage their wedding budget from behind a screen. In today’s Aisle Planner Pro Blog, we break… Read More »

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