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What Wedding Pros Should Include in a Marketing Strategy

One of the things that wedding professionals struggle with is documenting a formal marketing strategy for their business. And, I get it. When you have 20 hats to wear, you didn’t go to school for marketing, and barely have time most days to shove lunch down your own throat, carving out the time to not… Read More »

Editor’s Letter: Marketing Your Wedding Business

Whenever I get the opportunity to talk with a wedding professional, hands down, it is the best part of my day. I love meeting new people and expanding my network, but my favorite moments always happen after the pleasantries turn into real talk. You know what I’m talking about. The gritty and honest story swap… Read More »

How to Start and Fund Your Female-Owned Business: 6 Tips from Sallie Krawcheck

Today, we are so excited (we’re talking kid-on-Christmas-morning excited) to share that we’ve been working with the brilliant minds behind Ellevest, an investment platform designed specifically for women. Why is a female-minded investment option needed—money is money after all, right? Well, not exactly. The current investment industry is built around men’s salaries, men’s life cycles,… Read More »

Introducing Wedding Vendor Listings

The wedding industry is an ever changing market and sometimes figuring out where to advertise your wedding business can feel like a shot in the dark.  Finding and connecting with the couples who need you in their lives can happen in one of a seemingly thousand places but you know what? Not all marketing channels… Read More »

Salary Talk: What Wedding Planners Made in 2017

As planners, we’ve all had those moments where we think, Am I doing this right? Should I be making more money? What the heck is that other planner making anyways? Starting your own small business is no small feat, and, with the overwhelming nature of the job, sometimes it can be comforting just to know… Read More »

Building a Business on a Budget: Where to Spend and Where to Save

Starting your small business is no walk in the park—with business cards to buy and legal documents to take care of and social media pages to run, it can often feel like you’re drinking out of a firehose. Add budget concerns to that and your bucket o’ stress floweth over, friends. But not to worry—today,… Read More »

Aisle Planners Answer: Why It Costs What It Costs

We don’t think we’ve met a wedding professional who hasn’t lost some sleep over pricing. Whether it’s because they don’t know where they stand in comparison to their competition or the sheer mental exhaustion of being asked to discount their prices for the millionth time, the topic of pricing can be described as nothing short… Read More »

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