It doesn’t take more than a minute spent online to guarantee yourself the opportunity of catching a surprising, maybe even controversial post from one of your weddings and special events industry colleagues. When it comes to social media content for your business, posting with intent is an absolute must. Your business and your brand are… Read More »
Do you ever feel like you’re just going through the motions? Most of us do at one point or another, which is why the mindset of ‘living intentionally’ has grown in popularity in the past few years. This practice centers around being present in your life and focusing on your path. In other words, while… Read More »
Are you being intentional with who you’re marketing to? The best way to test this is to answer this question: when you market your events business, who are you marketing to exactly? Maybe you’re thinking, “That’s easy, I do weddings so I’m marketing to a bride between 25-35 years old who is happy to pay… Read More »
The motivational speaker Wayne Dyer once said “Our intention creates our reality.” This quote can be both easy to understand and confusing. Is it your intention to be a planner or floral design, a baker of amazingly clever cakes or a photographer with a unique eye for candid moments? Great, then you are one! For some people… Read More »
We didn’t start Aisle Planner on a whim. We had nearly 15 years of event production under our belts, each client and each project different from the next. During those years, Christina focused on weddings while I centered on corporate, charity, entertainment and sporting events. We cut our life together out of a crazy, intertwined… Read More »
You’re living the dream: getting to do what you love, with the person/people you love, all while creating a successful career! It’s not uncommon for entrepreneurs in the events industry to be in business with their spouse, siblings, or other relatives. Running a business with family is such a unique and wonderful experience that reaps a… Read More »
Any time I hear the phrase “Family Business” uttered aloud, the theme song to ‘The Godfather’ soundtrack slowly starts to flood my ears; the violins getting louder and louder with piercing crescendo. Visions of professionally handsome, mustachioed men come to light. These immaculately tailored three-piece suit shadows clutter the room with the air of masculinity… Read More »
Many entrepreneurs face the common challenge of juggling a full-time job, running a start-up business and raising a family. All . At. Once. I’ve lived it and know how it can truly test your limits, physical and emotional. When Aisle Planner reached out and shared this month’s topic of Family I jumped at the chance to participate. So… Read More »
Sharing a peek into your personal life is huge when it comes to communicating your brand through blogging and social media. It can, however, also be a double-edged sword. This is even more true when you’re in business with your spouse, significant other or family member. When working with blogging clients, I always make sure they… Read More »
If your significant other hogs the blankets in bed, to some extent you know what you might be up against when you work together and share home office space. Sharing a business and working space with family, whether that’s with your better half , your brother or sister, or even your beloved parent(s), being deliberate… Read More »