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Tips to Help You Write Essential PR Documents

Ah, writing. It’s the one thing most business owners either hate to do, think they’re terrible at, or simply don’t have the time for. But, when it comes to getting your portfolio work published on platforms that matter (so you can sign all of those eager potential clients), writing is a key part of the… Read More »

Making the Most Out of the Off-Season at Wedding MBA

It’s that time of year again—wedding season is officially coming to a close, which means it’s finally time for wedding pros to reset, reorganize, and refresh as we prepare for another season of new clients and amazing events (executed to pure perfection, of course). Wedding MBA is one of our favorite things about this seasonal… Read More »

The Ultimate Business Success Checklist for Wedding Planners

Ah, the life of a wedding planner. It’s exciting, pretty, and no doubt fulfilling. But, running your own business on top of juggling wedding planning with clients can make the #lifeofaweddingplanner a challenging one. Here at APHQ, we always want to make sure that we are supporting you with the tools, resources, and education you… Read More »

How To Routinely Connect With Your Team In A Healthy Way

For me, HR has been the hardest part of owning and running a wedding planning business.  As I’ve expanded into 13+ new markets, I’ve experienced a lot of success and failure with my team.  In my early years, I wore my heart on my sleeve.  I took everything personally, and this lead to a lot… Read More »

Why You Need Workflows In Your Wedding Business

Workflows, processes, SOP’s…what does it all mean?! We hear the buzz words all the time and deep down we know this is an area of our business that we should probably be putting more focus on. But let’s face it, who has the time when we’re busy working with our clients to make their wedding… Read More »

Featured Planner: Kyla and Tasha of Everlasting Events

Here at APHQ, we get to collaborate with some great educational organizations. And, over the years, The Bridal Society has introduced us to hundreds of planners from around the country! So today, we are excited to introduce you to a pair of TBS graduates – Kyla and Tasha of Everlasting Events. Read on to learn about how… Read More »

Pros and Cons of Having Employees in Your Wedding Business

If you have been running your wedding business for awhile, you may find that you don’t have enough time to manage all of the tasks you need to do. Or you may be turning away event inquiries because your schedule is full. At this point, many of us ask ourselves whether it is time to… Read More »

Words & Phrases to Avoid in Your Customer Service Communication

This month, we’re focusing our efforts on the two words that make every business owner cringe: customer service. From customers losing their cool to those who ask 27 random questions that have nothing to do with your business, knowing what to say in customer service communications can be tricky at best (and insanely frustrating at… Read More »

What to Do When a Client is Upset With You

As wedding planners and professionals, we tend to deal with people who are at a…shall we say heightened emotional state? Even the smallest snafu can send engaged couples over the angry-customer edge. And, when we receive that pushback or negative feedback from our couples, it’s no surprise that we can feel attacked and want to… Read More »

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