As wedding planners and professionals, we tend to deal with people who are at a…shall we say heightened emotional state? Even the smallest snafu can send engaged couples over the angry-customer edge. And, when we receive that pushback or negative feedback from our couples, it’s no surprise that we can feel attacked and want to… Read More »
Before I started my journey as a wedding planner, I worked a lot of different jobs. From cooking chicken behind the counter at a deli to servicing employees in an HR department, I learned very quickly that having excellent customer service skills could set me apart. And, though I wasn’t always treated kindly or sometimes… Read More »
There are a million and a half things to do as a wedding planner or professional. From managing the planning process to making sure each task gets that oh-so-satisfying checkmark, the days can be long and be gone at the same time. But, in the midst of doing it all for your clients, it is… Read More »
Creating an effective sales process is foundational to building a successful business. So today, in a month focused on sales but with plenty of time to make refinements before booking season, we wanted to talk about the most powerful ways that Aisle Planner’s booking tools can help you strengthen your sales process. Read on for… Read More »
In order to be a successful business owner, you have to make sales. We don’t have to be that slimy car salesman or act like someone we are not. Let’s look at these 5 strategies for selling your wedding services. 1) Listen More Than You Talk Encouraging potential clients to do the talking will make… Read More »
Wedding vendors spend a lot of time corresponding with couples who are just inquiring about pricing. And, while having the chance to potentially sell your services makes the back and forth worth it, it can also be a drain on resources when, really, they can’t afford you. This leads us to the question: Should you post… Read More »
As wedding planners and pros, our lives can be a little (read: a lot) stressful. One of the best ways to get out ahead of things, though, is to use what precious downtime we do have to prep ourselves and our businesses for what’s to come (after, of course, pouring yourself a hearty glass of… Read More »
This month at Aisle Planner, we’re focusing our efforts on all-things sales (that dirty ‘s’ word that so many of us associate with polyester-blend suits and shoddy car lots). But, our goal this month is to help you change the way you think of sales. As planners and wedding pros, selling is something we do… Read More »
Selling is much more than having smart sales strategies for converting inquiries to dollars. Think of selling as a process, or a system. The tighter your system, the better you’ll be at making the sale. Add these three things to your sales process to present yourself better to potential clients: 1. Sell Your Brand Before… Read More »
I’ll be the first to admit that I hate sales. But, as a business owner, it is not one of those responsibilities that you can conveniently “forget to do.” (I see you – yeah you, with all of those unwritten blog posts!) Sales is one of the pillars to any business and this month, I… Read More »