From flat lay photography to business finance, there’s a conference, seminar or workshop for everything in this industry! This wasn’t the case when I started my stationery business in 2004. We didn’t even have resources to Google! It was daunting, to say the least. Now, the bigger challenge is finding the right conference. How do… Read More »
This sponsored post was created in collaboration with Enjoy Flowers. As wedding professionals, we often see our newly engaged clients’ excitement of “Yes!” wear off all too quickly as the reality of planning for “I do!” begins to set in. The initial bliss of a new engagement is overcome by the bluster of following timelines… Read More »
It’s that time of year again – the time when resolutions (and the pressure to attain them) come back around. We’ve all experienced the desire at one point or another to achieve personal growth but what about business and career growth? Much like our New Year’s resolutions which, according to US News, 80% of which… Read More »
It’s officially that time of year when we get to take a deep breath after a crazy-busy event season (ahhh—how good does that feel?). While it can be tempting to check out during December (spiked eggnog, anyone?), using your downtime to prep your business for another busy planning season ahead is a great way to… Read More »
As event pros, our downtime is few and far between, which is why using your off-season strategically is so important to your brand’s success. As this year comes to a close, it’s the perfect opportunity to touch on using your downtime to prepare your lead management process for the upcoming booking season (FYI, 80%… Read More »
As of 2016, The Small Business Administration found over 28.8 million active small businesses in the United States which, according to FitSmallBusiness.com, accounted for 99.7% of all US businesses. One area where multiple surveys confirm a rise in small business activity is right here in the wedding and events community. This shouldn’t be a surprise… Read More »
From the dwindling number of checks written each year to the fact that a growing number of Millennials don’t know where to buy postage stamps (more on that shocker below), it’s no secret that clients today expect options to manage their wedding budget from behind a screen. In today’s Aisle Planner Pro Blog, we break… Read More »
It’s no secret that paper communication is coming to a screeching halt. Not hating on your love of analog but you can probably get rid of that fax machine and rolodex if you haven’t already. With the continued digitization of nearly every industry, we’re seeing project communication moved off paper. Instead, information is managed… Read More »
From the real-estate world to brick-and-mortar stores, it seems like everyone (no really, everyone) is focused on figuring out millennials—especially as it relates to their communication preferences and buying habits. So how, exactly, has the digital world shaped their expectations of everyday services and, more importantly, how can your brand meet these expectations? Not to… Read More »
Today, pros and planners, we’re so excited to take things international. Pack your bags, people—we’re sitting down with Nikolina Mujic da Silva, the owner of Splendida Weddings, a boutique wedding planning and design firm based in Portugal. (Psst…she also happens to be an International Academy of Wedding and Event Planning graduate.) From her passion for… Read More »