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Guest Post from Kylie Carlson, IAWEP: The Advantages of Video Marketing

When you think of video marketing, you might immediately think of big, established companies with deep pockets, professional editing staff and high-tech production gear and software. Which is then followed by the dreadful thought of even trying to compete with them for the attention of prospective clients. The reality, however, is that you don’t have… Read More »

November ’18: Key 2019 Business Trends

  Just when you think you’ve earned yourself a second to kick your feet up and relax after another amazing wedding season (even if only for a minute), the subtle cues of Fall—or, maybe an overwhelmed calendar or that non-stop notification beeping on your phone—remind you to get right back into gear and ready yourself for … Read More »

What is a Boilerplate, Why You Need One & How to Write a Great One

We’ve focused on all-things public relations throughout October—and, at the heart of PR writing is the age-old boilerplate. To close out the month, then, we’re breaking down all you need to know about a boilerplate, why you need one, and how to write an effective one. Read on for our top tips! What is a… Read More »

Tips to Help You Write Essential PR Documents

Ah, writing. It’s the one thing most business owners either hate to do, think they’re terrible at, or simply don’t have the time for. But, when it comes to getting your portfolio work published on platforms that matter (so you can sign all of those eager potential clients), writing is a key part of the… Read More »

Making the Most Out of the Off-Season at Wedding MBA

It’s that time of year again—wedding season is officially coming to a close, which means it’s finally time for wedding pros to reset, reorganize, and refresh as we prepare for another season of new clients and amazing events (executed to pure perfection, of course). Wedding MBA is one of our favorite things about this seasonal… Read More »

The Ultimate Business Success Checklist for Wedding Planners

Ah, the life of a wedding planner. It’s exciting, pretty, and no doubt fulfilling. But, running your own business on top of juggling wedding planning with clients can make the #lifeofaweddingplanner a challenging one. Here at APHQ, we always want to make sure that we are supporting you with the tools, resources, and education you… Read More »

How To Routinely Connect With Your Team In A Healthy Way

For me, HR has been the hardest part of owning and running a wedding planning business.  As I’ve expanded into 13+ new markets, I’ve experienced a lot of success and failure with my team.  In my early years, I wore my heart on my sleeve.  I took everything personally, and this lead to a lot… Read More »

Why You Need Workflows In Your Wedding Business

Workflows, processes, SOP’s…what does it all mean?! We hear the buzz words all the time and deep down we know this is an area of our business that we should probably be putting more focus on. But let’s face it, who has the time when we’re busy working with our clients to make their wedding… Read More »

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