Whenever I get the opportunity to talk with a wedding professional, hands down, it is the best part of my day. I love meeting new people and expanding my network, but my favorite moments always happen after the pleasantries turn into real talk. You know what I’m talking about. The gritty and honest story swap about the challenges of running a business in the wedding industry.
Through the years I’ve had the pleasure of talking to planners, florists, bakers, band-leaders, venue owners, caterers, and photographers and I’ve learned that each of you has more in common than just making weddings and events come to life. That a lot of you feel stressed about figuring out the best ways to market your business and that even more of you feel like you can’t ever get around to it because you lack the luxury of time.
And, on top of that, you are bombarded with marketing buzzwords. For example, there is a lot of talk about authenticity in marketing. But, what exactly does that mean and how exactly does it help you book clients? Yes, being a business with an authentic and approachable brand is important when trying to connect with potential clients, but in reality, that authenticity comes into play only after they have found you. Marketing is about putting your brand, your business, and yourself in front of people who don’t already know who you are and what you do.
So, this month, we’re going to focus on the step that comes before authenticity – strategy. Go get yourself a new notebook and slap a “Marketing” label on it because at the end of the month, you’ll be armed with what you need to start making some serious moves.