How to Make Your Proposal Stand Out

Engagement season is in full swing which means booking season is coming in hot! And, as you prepare to dish out proposals like it’s your job (actually, it is) we wanted to talk about ways to help you build proposals that will have your potential clients asking “where can I sign?” Read on for 5 easy-to-implement tips that will make your proposals stand out!

Keep It Clean And Simple

In a world of information overload, it can be hard to keep people’s attention. So, rule number one is to keep your proposals clean and simple. Experience tells us that inquiring clients are likely shopping around and, therefore, it is important that they can get the information they need to make a decision without having to read Moby Dick.

Pro-tip: To clean up your word count, be mindful to include only the information you need to and not much else. To clean up your proposal visually, play with your formatting to draw your potential client’s eye to what is important. 

Have A Strong Voice

It’s important that the voice you use in your proposal be strong and confident. (Because that’s what you are – a strong and confident wedding professional!) Having a strong brand voice will help keep your potential clients engaged in the task of reading through your proposal as well as give them additional insight to your personality. 

Pro-tip: Need some tips about finding your written voice from someone who writes for a living? Our Associate Editor, Gillian, shared her top tips about finding your written voice!

Highlight The Benefits Of Working With You

Remember, your proposal is a sales document that will get compared to others! So, it must clearly communicate how the experience of working with you is different from working with someone else. How do you do that? Make it clear what your unique position is. Whether it’s your expertise, experience, services or aesthetic, be confident about what makes you the best pro for the job and include it in your proposal!

Side bar: Notice that we didn’t mention pricing? Discounting your services just to get booked over someone else isn’t good for your bottom line or the industry as a whole. Be confident that when your ideal clients find you, that you won’t need to negotiate your prices.

Show Your Face 

When it comes to the psychology of sales, you should know that people buy from people. So, it becomes important to humanize yourself (or your organization) in order to create a personal connection with potential clients. You can do this by including a picture of yourself or your team casually working (insert all the cheesy-but-not-fake smiles here), short quotes about what motivates you in your work as a wedding professional or even an electronic capture of your actual signature.

Make It Easy To Accept

Nothing drives potential clients away like complicated processes or long turnaround times. And, to help ensure that you are being as responsive as possible, we added online proposals to our suite of business management tools! You can streamline your proposal process by building out templates for your most requested services and using our proposal feature to easily send them off for review! Plus, since you can include electronic signatures on our proposals, you make it easy for potential clients to accept your quote and follow up with and enthusiastic “Send me your contract!”


We know there are a lot of facets to building a wedding business and brand that stands out from the crowd. And, we hope that you’ll take these tips to make your proposal stand out and set yourself up for a successful new year!

About the Author

Tayler Cusick Hollman
Tayler Cusick Hollman

Tayler is the Editor in Chief at Aisle Planner. She is obsessed with color and pattern, notoriously cooks everything from scratch, and can sometimes be seen cruising around on a skateboard. Follow Tayler on Instagram @taylrd_designs

Leave a comment.

Your email address will not be published. Required fields are marked *

Scroll to Top