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How to Set a Wedding Stationery Budget for Your Clients

As wedding professionals, we’re willing to bet you’ve come across budgeting articles on popular wedding websites that have you scratching your head wondering who gave them the idea that a bride should only expect to pay $199 for a wedding planner.

In that same way we always cringe a little when we see wedding blogs that say a  bride and groom spent $100 on their wedding stationery. What?! While it may be true that a bride only spent $100 on her invitations, you most likely aren’t going to see photos of gorgeous paper goods crafted with thought and care in their budget breakdown post. If there are any photos included, you can quickly see the quality, craftsmanship and thought put into the stationery is lacking. Unfortunately, these types of price breakdowns along with the endless gorgeous stationery images floating around Pinterest are giving brides unrealistic expectations about what they should expect to budget!

Today we’re here to help you educate your clients on how to set a realistic budget for wedding invitations. We’re even giving you a quick and easy worksheet that will make the process just a little easier!  The worksheet will help your client discover how much to budget by calculating the number of guests they are inviting times a specific price/invitation based on their wedding style (and how much a priority stationery is to them!). Believe it or not, custom stationery is priced very competitively when compared to well-known online stationery businesses. Take a peek at the Cost Per Invitation section if you don’t believe us!

While we understand that not all brides will prioritize their stationery or even have a clue where to start on their invitations, helping them put together a thought out and educated number that they can expect to invest in their paper will help you build trust and situate you as the expert. We can assure you that stationers all over will thank you too!

Aisle Planner How to Set a Stationery Budget for Your Clients
Photo courtesy Maison Meredith Photography

The above suite included digital printing with no rsvp card (online rsvp accepted) and digitally printed addresses on the mailing envelope for $7/invitation.

 

Aisle Planner How to Set a Stationery Budget for Your Clients
Photo courtesy Maison Meredith Photography

The above suite included upgraded printing (letterpress and blind emboss), a double thick stock, an envelope liner, a double sided information card and white ink digitally printed addresses on the mailing envelopes for $15/invitation.

 

Aisle Planner How to Set a Stationery Budget for Your Clients
Photo courtesy Lauren Lee

The above suite included upgraded printing (gold thermography), an envelope liner and white ink digitally printed addresses on the mailing envelopes for $11/invitation.

Want Mint and Lovely‘s quick and easy formula for calculating a stationery budget? Download the worksheet here!

About the Author

Mint and Lovely
Mint and Lovely

Emilee + Haley are co-owners of Mint & Lovely Studios, based in Milwaukee. Wisc. They specialize in designing wedding stationery that tells your love story with thoughtful details. In business since 2014, they have been featured on Inspired By This, Wedding Chicks, Grey Likes Weddings, & Style Me Pretty and were recently named ‘Best Wedding Invitations 2017’ by Wisconsin Bride magazine.

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