Stacie Francombe is a wedding industry expert with more than 15 years under her belt. She started her journey by founding Get Married where she was a producer, host and Editor-in-Chief of its many media channels. Her current passion is Inspire Smart Success, a mentoring space where she fosters the growth of other wedding industry professionals. We sat down with Stacie to talk about her past, present, and future and how she is working to bring us all along on a fabulous ride.
Transitioning between businesses isn’t easy (we know, we’ve been there). How did you get inspired to get started again and how has your journey lead you to where you are today?
About 2 months after I sold my company Get Married, I was speaking at a wedding industry event in California. I was at a personal crossroads in terms of which direction to go in my career; I had built an extremely successful media business very quickly and had so much “business and wedding industry” knowledge, but I had no idea what to do next with all of my experience. It was a real struggle for me at that time!
After I spoke, a couple of wedding planners approached me and asked if I could mentor them in their business. They told me how inspirational I was and they felt like because of my experience and business knowledge, I would be a perfect mentor. I realized at that moment, that all of the knowledge that I had built from running Get Married was so powerful and that it was the perfect time to teach and share it with wedding professionals to help them run successful and profitable businesses.
Now I teach about social media, branding, public relations, budgeting, tracking, and marketing plans to wedding professionals. But, I didn’t just decide one day that I wanted to give up being a planner or photographer to teach wedding vendors.
That’s great! How amazing that you were able to segue into a career as a business mentor. What led you to the inspiration for ISS?
On the plane ride back to Atlanta from that California event, I wrote down the words that resonated from the attendees, “Stacie, you’ve INSPIRED us…Stacie the information you provided was so SMART….Stacie thanks for the knowledge to help me be SUCCESFUL” And that is how INSPIRE SMART SUCCESS was born!
“Having leaders that lead and people that you like working with makes all the difference in the world to pulling off a successful event!”
As a mentor, you teach your clients the keys to successful storytelling and communication. What is the key to success when planning such a large event?
Effective communication is KEY in all parts of running a successful business and the same goes for running a successful event! I have also learned over the years that if you surround yourself with good, generous, hard-working vendors that they will do the job they are hired to do. Having leaders that lead and people that you like working with makes all the difference in the world to pulling off a successful event!
Is there anything in particular you are really excited about that your guests can look forward to?
Over the past five years, one of my great friends, Colin Cowie has been booked every year. This year, I was extra thrilled that he was available and would be able to join us to teach, network, and inspire everyone in Carmel! He’s an amazing person and an incredibly talented designer and planner. Colin will be joining us all week long in Carmel, which will give everyone time to get to know him on a more intimate level. I am also super excited about the location this year! We have never done a big four-day Experience on the west coast so I’m really looking forward to having the west coast vendors be able to join us this December!
You put so much heart into making each ISS event more of an unforgettable experience for your guests. What are some of your goals for this year’s ISS Experience?
The ultimate goal at each of my events is to make sure that every attendee and speaker is inspired, educated, and builds lasting relationships with other vendors. I want everyone to have fun, relax, and enjoy themselves all week long by being pampered. The wedding and event industry works so hard all year long for their clients, it’s my mission to make sure that during the ISS Experience, they are taken care of and treated like royalty!
Interested in learning more about ISS or attending December’s event?
Learn more at inspiresmartsuccess.com.