Blog

Workflow Woes to Avoid to Prep Your Process for the New Year

It’s officially that time of year when we get to take a deep breath after a crazy-busy event season (ahhh—how good does that feel?). While it can be tempting to check out during December (spiked eggnog, anyone?), using your downtime to prep your business for another busy planning season ahead is a great way to… Read More »

Booking New Clients: 6 Tips to Become Captain of the Close in 2019

  As event pros, our downtime is few and far between, which is why using your off-season strategically is so important to your brand’s success. As this year comes to a close, it’s the perfect opportunity to touch on using your downtime to prepare your lead management process for the upcoming booking season (FYI, 80%… Read More »

The Importance of Building Business Credit with Jake Lunduski, Credit Card Insider

As of 2016, The Small Business Administration found over 28.8 million active small businesses in the United States which, according to FitSmallBusiness.com, accounted for 99.7% of all US businesses. One area where multiple surveys confirm a rise in small business activity is right here in the wedding and events community. This shouldn’t be a surprise… Read More »

The Digital Shift in Managing our Dimes & Dollars: 3 Reasons Online Payments & Budgeting are Key to a Great Client Experience

From the dwindling number of checks written each year to the fact that a growing number of Millennials don’t know where to buy postage stamps (more on that shocker below), it’s no secret that clients today expect options to manage their wedding budget from behind a screen. In today’s Aisle Planner Pro Blog, we break… Read More »

The Ultimate Planner’s Layout and Seating Challenge

Every event pro knows one of if not THE greatest challenges in this industry is working with what you’re given to pull off the client’s perfectly-envisioned event, especially when it comes to the venue and your layout and seating. From budget, to location, to color palette or design inspiration, it’s your job to make the… Read More »

Digit-All. The. Time: How Our Style Guides Help You Navigate the Continued Shift to Digital

  It’s no secret that paper communication is coming to a screeching halt. Not hating on your love of analog but you can probably get rid of that fax machine and rolodex if you haven’t already. With the continued digitization of nearly every industry, we’re seeing project communication moved off paper. Instead, information is managed… Read More »

Millennials Own the Aisle: The Gen Y Demand for Communication, Collaboration and Being Part of the Process

From the real-estate world to brick-and-mortar stores, it seems like everyone (no really, everyone) is focused on figuring out millennials—especially as it relates to their communication preferences and buying habits. So how, exactly, has the digital world shaped their expectations of everyday services and, more importantly, how can your brand meet these expectations? Not to… Read More »

Featured Planner: IAWEP Graduate Nikolina Mujic da Silva

Today, pros and planners, we’re so excited to take things international. Pack your bags, people—we’re sitting down with Nikolina Mujic da Silva, the owner of Splendida Weddings, a boutique wedding planning and design firm based in Portugal. (Psst…she also happens to be an International  Academy of Wedding and Event Planning graduate.) From her passion for… Read More »

Guest Post from Kylie Carlson, IAWEP: The Advantages of Video Marketing

When you think of video marketing, you might immediately think of big, established companies with deep pockets, professional editing staff and high-tech production gear and software. Which is then followed by the dreadful thought of even trying to compete with them for the attention of prospective clients. The reality, however, is that you don’t have… Read More »

Scroll to Top