How to Leave a Lasting Impression with Your Vendor Partners

If you have ever walked into a local industry networking event and been swarmed by people who want to know how to get on your vendor list, you might be an event planner or work for a venue. In our industry, everyone needs something from someone. It’s part of the symbiotic relationships we develop as… Read More »

5 Tips for Building Your Digital Community

Nobody builds a business alone. Creating professional relationships is a vital component of success, whether you’re new to the industry or have been in the event planning business for years. Who you know, more importantly, how they perceive you, can be a make-or-break factor building opportunities. In today’s digital age however, the vast amount of… Read More »

The Power of One Just Got a Whole Lot More Powerful!

When Aisle Planner was just a flurry of ideas on Post-It notes and late-night chats n’ rants, we recognized a gap in the understanding of the relationship between the business of event planning  and project management, and the planning itself. The business of meeting and booking new clients would end and the planning would begin…. Read More »

The Art of Building Your Brand: 10 Tips to Grow Your Audience

I am sure that like me, you have probably read something and reread it several times to the point where the text all starts to look the same, and it all becomes a blur. For most people, the same thing happens with your business brand. It is your baby; your blood sweat and sometimes tears. You… Read More »

Marketing to Millennials: Keeping Up & Connecting with Generation Y

There’s no doubt we’re in an era of change. Millennials are at the center of this monumental shift with plenty of factors impacting the way they think, behave, consider and consume goods and services. As couples, they’re not only connecting, networking and dating through mobile apps, they’re enjoying a bit more of that #singlelife before heading… Read More »

Living Coral: Turning the Tide in 2019 with Pantone’s Color of the Year

With 2019 freshly upon us, our senses are prickling with new possibilities, experiences and new life. The experts over at Pantone must have been dwelling on these same feelings when they selected Living Coral as Color of the Year. Living Coral is perfect for bringing the outside in and the inside out, no matter what type of… Read More »

Making the Most of Social Media: Networking + Relationships

Chances are, within the first 30 minutes of your day you have opened one of your social media apps. Facebook, Instagram, Snapchat, you name it. Honestly, no shame – I do the same thing. My morning routine starts with making my matcha tea and sitting down for 30-45 minutes, scrolling through Instagram. For some, this… Read More »

Letter from the Founder: Farewell 2018! A Year In Review.

Here at APHQ, December brings many things—my favorite things included. Festive holiday decorations adorn the office while scented candles warm the air with our favorite wintry smells. We gather the whole crew together to celebrate at our annual company holiday dinner. And, of course, there are (just) a few extra days off to spend with… Read More »

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