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Using Your Aisle Planner Notebook to Stand Out

The age-old question: what does a wedding pro have to do to stand out? These days, the answer points straight towards a digital landscape. Tradition has an aura and quaintness that will never go out of style but the more digital tools you have to offer, the happier clients will be with your services. Couples… Read More »

How to Nurture Client Trust and Put Them at Ease

It may be a cliché, but it isn’t an exaggeration for someone to say that their wedding day is the biggest day of their life. They can look back on it year after year as the celebration that put a cap on their past and defined the course of their future. So it’s no wonder… Read More »

Creative Ways to Use Aisle Planner Questionnaires to Make Planning an Event Easy

When working with any client, asking the right questions is key to a successful relationship. Questionnaires are a great way to connect with clients and build a foundation for planning their event. Aisle Planner Questionnaires makes it easy to create custom worksheets and gather information to simplify the planning process and get the information you… Read More »

The Importance of Creating a Table Mock-Up

If it’s true that a picture is worth a thousand words, then a face-to-face table mock-up must be worth a million. These are the days of inspirational design boards, infinite color palettes, and, of course, Pinterest. Sometimes, there’s no easier way to clarify precisely what a couple is wanting than to create it with them. Many… Read More »

Our Favorite Moments from The Big Fake Wedding Orlando

On October 17th, pros joined forces to create a memorable evening to inspire and connect with brides and grooms to be at Venue 1902 in Orlando, FL. The Big Fake Wedding is a bridal show alternative complete with an emotional vow renewal ceremony, light bites, and a dance-party reception. Besides a big, fake wedding to… Read More »

The Art of Going the Extra Mile: Leaving a Lasting Impression on Clients

We all aspire to leave a positive, lasting impression on our clients. Doing so means a job well done and a successful, memorable wedding. That’s how we get more word-of-mouth recommendations, which in turn helps expand our clientele. Gillian Griffith already wrote about how to make an impression back in 2017. Among her tips were to step… Read More »

Member Spotlight: Jonathon Dakarai of Apollo Fotografie

We’re so excited to share with you our interview with the incredible Jonathon Dakarai of Apollo Fotografie! Jonathon is a candid storyteller who thrives in diversity and uses journalistic techniques and natural lights to help you remember the happiest day of your life. Apollo Fotografie offers wedding photography, wedding videography, photo booth rentals, and elopement… Read More »

How to Follow up With Prospective Clients

The most important thing you can do if you’re hoping to book a new client is follow up. From customizable cards to perfect timing, find out the best practices for following up with clients! Wrapping up a Meeting If you’re the face of your company and conducting a sales meeting with potential clients, other than… Read More »

Converting a Lead to a Client

As a wedding pro, you do fantastic work in your field, but you can’t do this work without clients. Once upon a time your faithful clients were just leads with possibility. They made this transition because they were convinced that you were the perfect fit for them. Figuring out what to do to make this… Read More »

Finding Your “Something Special” & Standing Out in the Crowd

As small business owners—yes, that includes us, too—one of the biggest challenges we face is discovering the magic formula that makes our brand stand out. Especially in the crowded and ever growing technology marketplace. Finding the secret sauce that makes our brand resonate with the right customers is an ongoing exercise. Regardless of business type… Read More »

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