Blog

Millennials Own the Aisle: The Gen Y Demand for Communication, Collaboration and Being Part of the Process

From the real-estate world to brick-and-mortar stores, it seems like everyone (no really, everyone) is focused on figuring out millennials—especially as it relates to their communication preferences and buying habits. So how, exactly, has the digital world shaped their expectations of everyday services and, more importantly, how can your brand meet these expectations? Not to… Read More »

Featured Planner: IAWEP Graduate Nikolina Mujic da Silva

Today, pros and planners, we’re so excited to take things international. Pack your bags, people—we’re sitting down with Nikolina Mujic da Silva, the owner of Splendida Weddings, a boutique wedding planning and design firm based in Portugal. (Psst…she also happens to be an International  Academy of Wedding and Event Planning graduate.) From her passion for… Read More »

Guest Post from Kylie Carlson, IAWEP: The Advantages of Video Marketing

When you think of video marketing, you might immediately think of big, established companies with deep pockets, professional editing staff and high-tech production gear and software. Which is then followed by the dreadful thought of even trying to compete with them for the attention of prospective clients. The reality, however, is that you don’t have… Read More »

November ’18: Key 2019 Business Trends

  Just when you think you’ve earned yourself a second to kick your feet up and relax after another amazing wedding season (even if only for a minute), the subtle cues of Fall—or, maybe an overwhelmed calendar or that non-stop notification beeping on your phone—remind you to get right back into gear and ready yourself for … Read More »

What is a Boilerplate, Why You Need One & How to Write a Great One

We’ve focused on all-things public relations throughout October—and, at the heart of PR writing is the age-old boilerplate. To close out the month, then, we’re breaking down all you need to know about a boilerplate, why you need one, and how to write an effective one. Read on for our top tips! What is a… Read More »

New Feature: Layouts & Seating

Finally.  It’s here. Simple and beautiful layout design and seating tools, designed specifically for our community of wedding and event pros to better support your planning process in Aisle Planner. It’s no big surprise that an easy-to-use layout tool has remained at the top of our new feature request list for quite some time now…. Read More »

Tips to Help You Write Essential PR Documents

Ah, writing. It’s the one thing most business owners either hate to do, think they’re terrible at, or simply don’t have the time for. But, when it comes to getting your portfolio work published on platforms that matter (so you can sign all of those eager potential clients), writing is a key part of the… Read More »

Making the Most Out of the Off-Season at Wedding MBA

It’s that time of year again—wedding season is officially coming to a close, which means it’s finally time for wedding pros to reset, reorganize, and refresh as we prepare for another season of new clients and amazing events (executed to pure perfection, of course). Wedding MBA is one of our favorite things about this seasonal… Read More »

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