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The Ultimate Business Success Checklist for Wedding Planners

Ah, the life of a wedding planner. It’s exciting, pretty, and no doubt fulfilling. But, running your own business on top of juggling wedding planning with clients can make the #lifeofaweddingplanner a challenging one. Here at APHQ, we always want to make sure that we are supporting you with the tools, resources, and education you… Read More »

Getting Published on Aisle Planner: Our Top Tips

As a team of wedding pros, one of our main goals is to put the work of our talented pro community (ahem, that’s you!) front and center on AislePlanner.com, where thousands of engaged couples can see it, fall in love with it, and then easily connect with you as a result. Today, then, we’re breaking… Read More »

How To Routinely Connect With Your Team In A Healthy Way

For me, HR has been the hardest part of owning and running a wedding planning business.  As I’ve expanded into 13+ new markets, I’ve experienced a lot of success and failure with my team.  In my early years, I wore my heart on my sleeve.  I took everything personally, and this lead to a lot… Read More »

Why You Need Workflows In Your Wedding Business

Workflows, processes, SOP’s…what does it all mean?! We hear the buzz words all the time and deep down we know this is an area of our business that we should probably be putting more focus on. But let’s face it, who has the time when we’re busy working with our clients to make their wedding… Read More »

Introducing Customizable Lead Contact Forms

We know that not every lead is created equally. Because, when it comes to running a wedding business, lead management is a game of quality over quantity. You already feel like there aren’t enough hours in the day, so needing to follow up with leads that are unlikely to book you is a drain on… Read More »

Featured Planner: Kyla and Tasha of Everlasting Events

Here at APHQ, we get to collaborate with some great educational organizations. And, over the years, The Bridal Society has introduced us to hundreds of planners from around the country! So today, we are excited to introduce you to a pair of TBS graduates – Kyla and Tasha of Everlasting Events. Read on to learn about how… Read More »

Pros and Cons of Having Employees in Your Wedding Business

If you have been running your wedding business for awhile, you may find that you don’t have enough time to manage all of the tasks you need to do. Or you may be turning away event inquiries because your schedule is full. At this point, many of us ask ourselves whether it is time to… Read More »

Words & Phrases to Avoid in Your Customer Service Communication

This month, we’re focusing our efforts on the two words that make every business owner cringe: customer service. From customers losing their cool to those who ask 27 random questions that have nothing to do with your business, knowing what to say in customer service communications can be tricky at best (and insanely frustrating at… Read More »

Customer Service Horror Stories and How to Handle Them

Regardless of how much you plan for this, plan for that (plan for everything), there comes a time in every wedding planners’ career that it hits the fan. From miscommunication, acts of god, and things that are just out of your control, your job, then, is to provide the best customer service you can. So… Read More »

What to Do When a Client is Upset With You

As wedding planners and professionals, we tend to deal with people who are at a…shall we say heightened emotional state? Even the smallest snafu can send engaged couples over the angry-customer edge. And, when we receive that pushback or negative feedback from our couples, it’s no surprise that we can feel attacked and want to… Read More »

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