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Personalization: Lessons from a 13-Year Old

I was having a conversation with my 13-year-old daughter the other day regarding fashion. Obviously a slippery slope for any parent of a teen and one I should have steered well clear of. To my surprise though, I gained some amazing insight into how she views fashion statements and the importance of having a “why”… Read More »

Video Marketing for The Wedding Professional: 6 Benefits You Need To Know

If you go to Instagram and skim through all the popular wedding hashtags, you’ll surely find hundreds of beautiful and diverse photos of every type of wedding imaginable. However, the only videos you’ll find are either amateur iPhone clips of Grandma breaking it down on the dance floor, or the obligatory professional highlight reel videos… Read More »

Becoming the MVP: Necessary Skills to Be a Top Team Player

We are sure you have heard it a thousand times or more, that there is no “I” in team. While “I” applies to working together and making the team cohesive, there are absolutely places for an “I” when it comes to thinking about your business and what’s going to make it the most successful. Looking… Read More »

Risk and Reward: Embracing Change in Your Business

Most of us are not eager to jump from the safety of our comfort zone straight into the arms of possible failure. As wedding professionals, we may fear the consequences of straying from the traditional and taking risks, so we play not-to-lose instead of playing to win. Being an entrepreneur and building your wedding business… Read More »

Team Building: The Unexpected Benefit to Styled Shoots

Over the past few years, styled shoots have gotten a bad rap in some wedding circles. They say things like, “People with no experience can look like rock stars!” and “They set unrealistic expectations for couples planning their wedding.” We hear you! These comments can sometimes be true but, done correctly, styled shoots can be… Read More »

Team Building Tips for Your Best Events

  Unfortunately, in the world of weddings, not every team is a good team. Sometimes, the weakest link may be the couple. Other times, it might be a vendor the couple found on their own, or a wedding professional who does not play well with others. To avoid complications and ensure that everyone will work… Read More »

The Process of Refinement: Quotes & Invoices Updates, Documents & Templates Improvements

  From science to style, refinement is a practice used by those who work tirelessly to deliver the most exact, precise and polished outcome. It’s part of our mission at Aisle Planner in our drive to deliver the most powerful, sophisticated and stylish marketing, sales and planning and project management platform for the weddings and… Read More »

Building All-Star Vendor Teams Through Generous Leadership

As event planners, we put a lot of time, energy, and effort into attracting our ideal clients. We spend countless hours developing relationships within our creative community, touring venues, blogging, and working on our social media. When our clients finally hire us, they are relying on our ability to build and lead their vendor team… Read More »

Welcome to the Team! Turning Clients Into Confident Advocates

Showing a couple you are working with that you are on their team is huge! It helps build trust, which is critical to planning, and it ensures that you have a great open line of communication, keeps you in the loop with the rest of the team, and often prevents a meltdown. You want them… Read More »

Team Building: The Essentials from CEO Rob Farrow

As most businesses are in the end, Aisle Planner is the sum of its parts. To be more specific, our company is a combination of two elements: our products and our team. We could not be here today without the incredible team we have assembled and continue to build around our collective vision for this… Read More »

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