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Dressing to Impress: Fashion Tips for the Fete Professional

When we talk about dressing to impress, we’re really talking about how to know yourself. From a boardroom meeting to an informal client luncheon or dinner, it can be hard to know how to bring your own personal style to the business table. When knowing how to dress for any appropriate situation, it’s important to be… Read More »

Associations, Conferences, and Networking, Oh My

If you have been in the wedding and events industry for more than a minute you’ve more than likely been to a networking event. Our industry has a number of associations, some with international reach while others are focused on their local markets. Finding the right one for you and your business takes a little… Read More »

Communication Best Practices for the Consummate Pro

Sit down for a drink with a group of event professionals and the one thing you are sure to hear is an immense frustration centered on communication. The challenge is certainly not event industry-specific. Recently, Forbes published The Five C’s of Effective Communication – clear, concise, compelling, curious and compassionate. While these all apply, we… Read More »

Relationship Goals: 6 Things You Need to Build Healthy Professional Bonds

Humans are social creatures that depend on relationships. Connecting with others is one of the greatest human experiences we have but cultivating healthy relationships can be a real struggle. Romantic relationships, familial relationships, friendships, and – let’s not forget – professional relationships. We spend the majority of our time in the workplace, which makes the… Read More »

How to Leave a Lasting Impression with Your Vendor Partners

If you have ever walked into a local industry networking event and been swarmed by people who want to know how to get on your vendor list, you might be an event planner or work for a venue. In our industry, everyone needs something from someone. It’s part of the symbiotic relationships we develop as… Read More »

5 Tips for Building Your Digital Community

Nobody builds a business alone. Creating professional relationships is a vital component of success, whether you’re new to the industry or have been in the event planning business for years. Who you know, more importantly, how they perceive you, can be a make-or-break factor building opportunities. In today’s digital age however, the vast amount of… Read More »

The Power of One Just Got a Whole Lot More Powerful!

When Aisle Planner was just a flurry of ideas on Post-It notes and late-night chats n’ rants, we recognized a gap in the understanding of the relationship between the business of event planning  and project management, and the planning itself. The business of meeting and booking new clients would end and the planning would begin…. Read More »

The Art of Building Your Brand: 10 Tips to Grow Your Audience

I am sure that like me, you have probably read something and reread it several times to the point where the text all starts to look the same, and it all becomes a blur. For most people, the same thing happens with your business brand. It is your baby; your blood sweat and sometimes tears. You… Read More »

Marketing to Millennials: Keeping Up & Connecting with Generation Y

There’s no doubt we’re in an era of change. Millennials are at the center of this monumental shift with plenty of factors impacting the way they think, behave, consider and consume goods and services. As couples, they’re not only connecting, networking and dating through mobile apps, they’re enjoying a bit more of that #singlelife before heading… Read More »

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