Personalizing The Planning Process

“Dear Bride and Groom,” is an epic fail when you are trying to make couples feel like you are building a relationship with them. And, this is even worse when your templated email goes to a same-sex couple. As wedding professionals, we are creating the biggest day in the lives of a couple—not to mention… Read More »

Member Spotlight: Courtney Tibbets of After The Engagement

We’re so excited to share our interview with Courtney Tibbets of After The Engagement. Courtney has been a wedding planner in Southern California since 2008 and is here to “plan the hell out of a kick-ass wedding.” From what started as a side hustle that became the wedding biz it is today, to the Aisle Planner… Read More »

Personalization for Gen “We”: What to Expect from the Digital Natives known as Generation Z

There’s Generation X, the baby boomers, Generation Y, and then the millennials. Our conversations have revolved around piecing together the millennial puzzle and finding out what they want as they walk down the aisle. But, just as we think we’ve got them all figured out, a new generation rises. Generation Z or Gen “We” is… Read More »

How To Personalize Your Brand

“Brand” is often defined as a name, symbol, or design that identifies or differentiates a product from other products. Setting yourself and your business apart in a wedding market that becomes more and more competitive every day, can make or break your business. Know how to break apart the elements of a brand and personalize it—making… Read More »

Personalization: Lessons from a 13-Year Old

I was having a conversation with my 13-year-old daughter the other day regarding fashion. Obviously a slippery slope for any parent of a teen and one I should have steered well clear of. To my surprise though, I gained some amazing insight into how she views fashion statements and the importance of having a “why”… Read More »

Video Marketing for The Wedding Professional: 6 Benefits You Need To Know

If you go to Instagram and skim through all the popular wedding hashtags, you’ll surely find hundreds of beautiful and diverse photos of every type of wedding imaginable. However, the only videos you’ll find are either amateur iPhone clips of Grandma breaking it down on the dance floor, or the obligatory professional highlight reel videos… Read More »

Becoming the MVP: Necessary Skills to Be a Top Team Player

We are sure you have heard it a thousand times or more, that there is no “I” in team. While “I” applies to working together and making the team cohesive, there are absolutely places for an “I” when it comes to thinking about your business and what’s going to make it the most successful. Looking… Read More »

Risk and Reward: Embracing Change in Your Business

Most of us are not eager to jump from the safety of our comfort zone straight into the arms of possible failure. As wedding professionals, we may fear the consequences of straying from the traditional and taking risks, so we play not-to-lose instead of playing to win. Being an entrepreneur and building your wedding business… Read More »

Team Building: The Unexpected Benefit to Styled Shoots

Over the past few years, styled shoots have gotten a bad rap in some wedding circles. They say things like, “People with no experience can look like rock stars!” and “They set unrealistic expectations for couples planning their wedding.” We hear you! These comments can sometimes be true but, done correctly, styled shoots can be… Read More »

Team Building Tips for Your Best Events

  Unfortunately, in the world of weddings, not every team is a good team. Sometimes, the weakest link may be the couple. Other times, it might be a vendor the couple found on their own, or a wedding professional who does not play well with others. To avoid complications and ensure that everyone will work… Read More »

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