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Personalizing The Planning Process

“Dear Bride and Groom,” is an epic fail when you are trying to make couples feel like you are building a relationship with them. And, this is even worse when your templated email goes to a same-sex couple. As wedding professionals, we are creating the biggest day in the lives of a couple—not to mention… Read More »

Living Coral: Turning the Tide in 2019 with Pantone’s Color of the Year

With 2019 freshly upon us, our senses are prickling with new possibilities, experiences and new life. The experts over at Pantone must have been dwelling on these same feelings when they selected Living Coral as Color of the Year. Living Coral is perfect for bringing the outside in and the inside out, no matter what type of… Read More »

Customer Service Horror Stories and How to Handle Them

Regardless of how much you plan for this, plan for that (plan for everything), there comes a time in every wedding planners’ career that it hits the fan. From miscommunication, acts of god, and things that are just out of your control, your job, then, is to provide the best customer service you can. So… Read More »

Aisle Planners Answer: Why It Costs What It Costs

We don’t think we’ve met a wedding professional who hasn’t lost some sleep over pricing. Whether it’s because they don’t know where they stand in comparison to their competition or the sheer mental exhaustion of being asked to discount their prices for the millionth time, the topic of pricing can be described as nothing short… Read More »

How to Set a Wedding Stationery Budget for Your Clients

As wedding professionals, we’re willing to bet you’ve come across budgeting articles on popular wedding websites that have you scratching your head wondering who gave them the idea that a bride should only expect to pay $199 for a wedding planner. In that same way we always cringe a little when we see wedding blogs… Read More »

How to Support Your Couples When Things Go Wrong

As a wedding planner, it’s your job to support your couples throughout the entire wedding planning process. And, between managing a million details to pulling off the occasional miracle, you do just that! But, every once in a while something big hits the fan and your couples turn to you for support and (let’s be… Read More »

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