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How Well Do You Know Your Team?

Anyone who’s been in the wedding industry for more than a minute knows that it takes a village to create a wedding, and you are only as strong as your weakest link. By knowing the ins and outs of your team members processes, you can create an event that seamlessly flows together. So, how well… Read More »

Embrace the Change: The Aisle Planner Brand Refresh

I spent this past weekend cleaning up around the office. I pulled out the boxes of holiday décor and began decorating. The next minute I’m purging files and cabinets in preparation for the new business year. December is always a mixed bag of both effort and emotion. In one 31-day span, we’re celebrating the season… Read More »

How to Make Your Website More Discoverable and Attract New Clients

Your website is an incredible sales tool that’s accessible to potential clients and other wedding pros looking to refer your business. It’s available 24/7 and will be the first thing people see when they search your name, so you want to make sure it’s presentable and an accurate representation of you! Read on for six… Read More »

How Professional Photography Can Benefit Your Business

Businesses often view professional photography as an expendable item. Whether it’s an established business aiming to revamp its online presence or a startup building its first website, the cost of hiring a photographer can prompt you to think that photos aren’t worth it. After all, you can use your mobile phone to take a few… Read More »

How to Nurture Client Trust and Put Them at Ease

It may be a cliché, but it isn’t an exaggeration for someone to say that their wedding day is the biggest day of their life. They can look back on it year after year as the celebration that put a cap on their past and defined the course of their future. So it’s no wonder… Read More »

Our Favorite Moments from The Big Fake Wedding Orlando

On October 17th, pros joined forces to create a memorable evening to inspire and connect with brides and grooms to be at Venue 1902 in Orlando, FL. The Big Fake Wedding is a bridal show alternative complete with an emotional vow renewal ceremony, light bites, and a dance-party reception. Besides a big, fake wedding to… Read More »

The Art of Going the Extra Mile: Leaving a Lasting Impression on Clients

We all aspire to leave a positive, lasting impression on our clients. Doing so means a job well done and a successful, memorable wedding. That’s how we get more word-of-mouth recommendations, which in turn helps expand our clientele. Gillian Griffith already wrote about how to make an impression back in 2017. Among her tips were to step… Read More »

How to Follow up With Prospective Clients

The most important thing you can do if you’re hoping to book a new client is follow up. From customizable cards to perfect timing, find out the best practices for following up with clients! Wrapping up a Meeting If you’re the face of your company and conducting a sales meeting with potential clients, other than… Read More »

Converting a Lead to a Client

As a wedding pro, you do fantastic work in your field, but you can’t do this work without clients. Once upon a time your faithful clients were just leads with possibility. They made this transition because they were convinced that you were the perfect fit for them. Figuring out what to do to make this… Read More »

Finding Your “Something Special” & Standing Out in the Crowd

As small business owners—yes, that includes us, too—one of the biggest challenges we face is discovering the magic formula that makes our brand stand out. Especially in the crowded and ever growing technology marketplace. Finding the secret sauce that makes our brand resonate with the right customers is an ongoing exercise. Regardless of business type… Read More »

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