Wedding Trend Report 2020 Brought to You by The Wedding Academy

As events pros, it seems like we’re always talking about trends. And that’s for a good reason! We’re keeping our eyes open for the latest in linens and lighting. Or, we’re anxiously awaiting the announcement of the new Pantone color of the year. The same goes for the newest trends for running good businesses. We… Read More »

How to Prep Your Venue for a Profitable Booking Season

Financially speaking, the booking season is one of the most critical times of the year for wedding venues. It’s imperative to take the time to audit your venue business from the previous year, put new systems into place that save you time and money, and implement a wedding venue marketing strategy that will lead to… Read More »

How Well Do You Manage You?

As the new year gets rolling, focusing on the basics is essential for wedding pros to grow their business. One very basic skill for all of us, especially entrepreneurs, is refocusing our work-life balance. As pros, we’re great at managing our clients, but from the never ending emails and meetings to a jam-packed wedding weekend,… Read More »

Connecting With Generation Z in a Language They Understand

Young people scroll through their favorite apps like they’re going through the morning newspaper. Generation Z has grown up with technology and the internet readily available at all times. So, in a way, social apps are the present-day newspaper. It’s how the youth access information about current events, decide where they’re going to go, what… Read More »

Understanding the Return of Your Marketing Efforts

Chances are, that as a busy wedding and event professional, you’re so busy planning and managing the day of the event that you rarely look at how well your marketing efforts are working. Until, of course, it’s too late and the emails stop coming in! Here are some simple tips to help you see how… Read More »

8 Ways to Boost Your Wedding Business Using a Podcast

Right now, it’s all about podcasts. Understandably so. According to recent surveys, as many as half the population in the U.S. listen to a podcast. Podcast listeners are usually well-off, loyal, and educated, so they should be great customers for you to reach out to. As a business owner, you’ll want to think about podcasting… Read More »

How to Benefit Your Clientele With Styled Shoots

Over the last few years, in some circles, styled shoots have become a dirty word. They became a way for planners with little or no experience to look like they were creating over the top weddings and events. While other times, they confused couples because they had no concept of the actual costs involved in… Read More »

Looking Back: 2019 in Review

In 2019, we celebrated our 5th birthday. Looking back, it’s hard to believe that just over five years ago, we launched Aisle Planner with just a few simple tools and a dream to help wedding pros build better businesses through technology. To realize how far we’ve come since our launch is mind blowing. But to… Read More »

The Power of Education for Growing a Successful Business

In the wedding industry, some of the biggest challenges we face are that the couples we serve are staying the same age, while we keep getting older. And, the trends, technology, and products available change all the time. With that said, if you’re not investing in your business in terms of education for yourself and… Read More »

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