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Communication Best Practices for the Consummate Pro

Sit down for a drink with a group of event professionals and the one thing you are sure to hear is an immense frustration centered on communication. The challenge is certainly not event industry-specific. Recently, Forbes published The Five C’s of Effective Communication – clear, concise, compelling, curious and compassionate. While these all apply, we… Read More »

5 Tips for Building Your Digital Community

Nobody builds a business alone. Creating professional relationships is a vital component of success, whether you’re new to the industry or have been in the event planning business for years. Who you know, more importantly, how they perceive you, can be a make-or-break factor building opportunities. In today’s digital age however, the vast amount of… Read More »

The Art of Building Your Brand: 10 Tips to Grow Your Audience

I am sure that like me, you have probably read something and reread it several times to the point where the text all starts to look the same, and it all becomes a blur. For most people, the same thing happens with your business brand. It is your baby; your blood sweat and sometimes tears. You… Read More »

Marketing to Millennials: Keeping Up & Connecting with Generation Y

There’s no doubt we’re in an era of change. Millennials are at the center of this monumental shift with plenty of factors impacting the way they think, behave, consider and consume goods and services. As couples, they’re not only connecting, networking and dating through mobile apps, they’re enjoying a bit more of that #singlelife before heading… Read More »

Living Coral: Turning the Tide in 2019 with Pantone’s Color of the Year

With 2019 freshly upon us, our senses are prickling with new possibilities, experiences and new life. The experts over at Pantone must have been dwelling on these same feelings when they selected Living Coral as Color of the Year. Living Coral is perfect for bringing the outside in and the inside out, no matter what type of… Read More »

Making the Most of Social Media: Networking + Relationships

Chances are, within the first 30 minutes of your day you have opened one of your social media apps. Facebook, Instagram, Snapchat, you name it. Honestly, no shame – I do the same thing. My morning routine starts with making my matcha tea and sitting down for 30-45 minutes, scrolling through Instagram. For some, this… Read More »

Ecommerce: Why It Enhances Your Event Business

Wedding and special event clients are looking for every opportunity to creatively express their unique personalities through their wedding and event experiences. Let’s face it: if it isn’t Insta-worthy, did it really happen? Because of this, the range of business types in our industry has expanded to include some pretty out-of-the-box ventures. Nowadays, the bar… Read More »

Making Sense of the Conference Clutter with Michelle Loretta

From flat lay photography to business finance, there’s a conference, seminar or workshop for everything in this industry! This wasn’t the case when I started my stationery business in 2004. We didn’t even have resources to Google! It was daunting, to say the least. Now, the bigger challenge is finding the right conference. How do… Read More »

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