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Understanding the Return of Your Marketing Efforts

Chances are, that as a busy wedding and event professional, you’re so busy planning and managing the day of the event that you rarely look at how well your marketing efforts are working. Until, of course, it’s too late and the emails stop coming in! Here are some simple tips to help you see how… Read More »

8 Ways to Boost Your Wedding Business Using a Podcast

Right now, it’s all about podcasts. Understandably so. According to recent surveys, as many as half the population in the U.S. listen to a podcast. Podcast listeners are usually well-off, loyal, and educated, so they should be great customers for you to reach out to. As a business owner, you’ll want to think about podcasting… Read More »

How to Benefit Your Clientele With Styled Shoots

Over the last few years, in some circles, styled shoots have become a dirty word. They became a way for planners with little or no experience to look like they were creating over the top weddings and events. While other times, they confused couples because they had no concept of the actual costs involved in… Read More »

Looking Back: 2019 in Review

In 2019, we celebrated our 5th birthday. Looking back, it’s hard to believe that just over five years ago, we launched Aisle Planner with just a few simple tools and a dream to help wedding pros build better businesses through technology. To realize how far we’ve come since our launch is mind blowing. But to… Read More »

The Power of Education for Growing a Successful Business

In the wedding industry, some of the biggest challenges we face are that the couples we serve are staying the same age, while we keep getting older. And, the trends, technology, and products available change all the time. With that said, if you’re not investing in your business in terms of education for yourself and… Read More »

When Is the Right Time to Grow Your Team?

At some point after your wedding business is established, you’ll reach a point where you decide whether or not you want to expand your business and grow your team. For some people, the decision is straightforward and easy. For others, it can be a struggle to decide what the appropriate steps might be for them… Read More »

Staying Consistent With Your Branding and Business Values

When was the last time you stepped back and really looked at your brand? Branding is one of your strongest assets, but with the increasing notion to produce, we often find ourselves head down, pumping out blogs, Instagram posts, and working to reach the masses with a menagerie of digital assets. Ideas can go from… Read More »

How Well Do You Know Your Team?

Anyone who’s been in the wedding industry for more than a minute knows that it takes a village to create a wedding, and you are only as strong as your weakest link. By knowing the ins and outs of your team members processes, you can create an event that seamlessly flows together. So, how well… Read More »

Embrace the Change: The Aisle Planner Brand Refresh

I spent this past weekend cleaning up around the office. I pulled out the boxes of holiday décor and began decorating. The next minute I’m purging files and cabinets in preparation for the new business year. December is always a mixed bag of both effort and emotion. In one 31-day span, we’re celebrating the season… Read More »

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