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Our Favorite Moments from The Big Fake Wedding Chicago

Last month, Trevor packed his bags and headed to The Big Fake Wedding in Chicago, Illinois at Company 251. The Big Fake Wedding is a bridal show alternative complete with an emotional vow renewal ceremony, light bites, and a dance-party reception. Besides a big, fake wedding to connect brides and grooms with the best local… Read More »

Controlling Client Expectations: Show Them You’re The Expert

There are a few things in life that we have full control over. There are certainly aspects of your role as a wedding professional that seem out of your reach, but you’ll be pleasantly surprised by how much control you have over your client’s expectations. When we think of expectations, we don’t think that they… Read More »

The Benefits of Being a Control Freak

I have a confession to make: I may have control issues. For those who’ve met me and have gotten to know me, this is probably no breaking news line. I simply hate leaving things to chance and I luck isn’t something I bet on. I like to build processes and plans, and prepare in a… Read More »

Professionalism and Client Experience for New Wedding Planners

For new planners, breaking into the wedding industry can be tough. But like any industry, you have to do your research, brand yourself, and work hard to build a network. To get your business started, we’re here to share with you some of our tips and tricks to building your professional foundation and client experience. Read… Read More »

Communicate Like a Pro

Communication is a daily act with an often underestimated level of importance. From print to digital, in person or through some form of media, we are in near constant communication with each other. And, many times, we have no idea who we’re communicating with! In every instance, however, how we communicate relates to who we… Read More »

Personalization vs Standardization – Your Client Communication Plan

We are in such a personal business, doing weddings. Each event is so very personal for our clients. There are more emotions and higher expectations involved in weddings than with many other types of events. And, yet, we are still running businesses where efficiency and consistent results matter, as we want to be both profitable… Read More »

Personalization for Gen “We”: What to Expect from the Digital Natives known as Generation Z

There’s Generation X, the baby boomers, Generation Y, and then the millennials. Our conversations have revolved around piecing together the millennial puzzle and finding out what they want as they walk down the aisle. But, just as we think we’ve got them all figured out, a new generation rises. Generation Z or Gen “We” is… Read More »

How To Personalize Your Brand

“Brand” is often defined as a name, symbol, or design that identifies or differentiates a product from other products. Setting yourself and your business apart in a wedding market that becomes more and more competitive every day, can make or break your business. Know how to break apart the elements of a brand and personalize it—making… Read More »

Personalization: Lessons from a 13-Year Old

I was having a conversation with my 13-year-old daughter the other day regarding fashion. Obviously a slippery slope for any parent of a teen and one I should have steered well clear of. To my surprise though, I gained some amazing insight into how she views fashion statements and the importance of having a “why”… Read More »

Video Marketing for The Wedding Professional: 6 Benefits You Need To Know

If you go to Instagram and skim through all the popular wedding hashtags, you’ll surely find hundreds of beautiful and diverse photos of every type of wedding imaginable. However, the only videos you’ll find are either amateur iPhone clips of Grandma breaking it down on the dance floor, or the obligatory professional highlight reel videos… Read More »

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