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Converting a Lead to a Client

As a wedding pro, you do fantastic work in your field, but you can’t do this work without clients. Once upon a time your faithful clients were just leads with possibility. They made this transition because they were convinced that you were the perfect fit for them. Figuring out what to do to make this… Read More »

Finding Your “Something Special” & Standing Out in the Crowd

As small business owners—yes, that includes us, too—one of the biggest challenges we face is discovering the magic formula that makes our brand stand out. Especially in the crowded and ever growing technology marketplace. Finding the secret sauce that makes our brand resonate with the right customers is an ongoing exercise. Regardless of business type… Read More »

Insurance 101 for Wedding Pros

You might be surprised by the number of wedding pros who are uninsured or underinsured. But, as more and more event venues are requiring liability insurance, wedding pros are starting to get a wakeup call. Things happen—injuries, unexpected weather, vendors who don’t show up—and you’ve probably experienced them all. Although you can’t control of the… Read More »

Vegas in the Books: A Look Back at Wedding MBA and AP|EX 2019

Vegas, baby. Vegas… We could say this was just another run to Vegas for Wedding MBA in the books. Nearly a week of travel, setup, trade show hours, dinners, and parties. Each with literally hundreds of conversations with all of you about everything under the sun. And, because it’s Vegas, of course, there’s little sleep… Read More »

3 Hacks for Hyper-Productivity

Michelle Loretta is a business consultant and financial strategist for wedding and event professionals. As founder of Sage Wedding Pros, she blends her past as an accountant for Deloitte, a sales and marketing manager for DDLA, a merchandiser for Coach, and a stationery entrepreneur to strengthen wedding businesses worldwide. She has been asked to speak at… Read More »

Facing the Future with a Fresh Look: Introducing Aisle Planner 2.0

Aisle Planner launched in the midst of our industry’s “digital revolution.” Technology had already begun to drive our own consumer expectations for better, more efficient online experiences with the brands we love and the businesses we sought our products and services from. Merchants and service providers alike began the transformation from the traditional, analog, “three… Read More »

Preventing Burnout

If you’re like most wedding professionals, you’re not only burning the candle at both ends, but you’re burning it in the middle, too. For most people, the clients are on one end of the candle and the duties of your business are on the other. In the middle of the burning candle is YOU, your life,… Read More »

How to Incorporate Media Into Your Growing Business

It’s no secret that we live in an age of digital media. But, learning how to navigate the complex world of online content isn’t always easy. Whether you’re a large firm or a solopreneur, media opportunities are more important than ever to build credibility within the industry, create brand awareness, and help position yourself in… Read More »

Leading From the Front: Scott Key Joins the Aisle Planner Advisory Board

From the beginning, Aisle Planner has kept a fierce focus on its leadership in both innovation and advocacy for the weddings and special events industry. The creativity and grit of our professional community continues to inspire us. And, we remain driven to build a platform so powerful to be a part of every wedding, every… Read More »

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