Earth Day 2019: Making the World Better One Wedding at a Time

Just like the idea that a butterfly could flap its wings and change the course of a tornado, you, too can create ripples in the eco-system by taking steps to help global environmental causes. This is the butterfly effect at work. What you do in your business today to intentionally create a positive change has… Read More »

Taking Social Media Seriously: The Importance of an Intentional Approach

It doesn’t take more than a minute spent online to guarantee yourself the opportunity of catching a surprising, maybe even controversial post from one of your weddings and special events industry colleagues. When it comes to social media content for your business, posting with intent is an absolute must. Your business and your brand are… Read More »

Culture of Intention: Big Wins for You, Your Team & Your Business

Do you ever feel like you’re just going through the motions? Most of us do at one point or another, which is why the mindset of ‘living intentionally’ has grown in popularity in the past few years. This practice centers around being present in your life and focusing on your path. In other words, while… Read More »

Making it Meaningful: The Importance of Intentional Marketing

Are you being intentional with who you’re marketing to? The best way to test this is to answer this question: when you market your events business, who are you marketing to exactly? Maybe you’re thinking, “That’s easy, I do weddings so I’m marketing to a bride between 25-35 years old who is happy to pay… Read More »

The Art of Balance: Growing & Staying Close Family Business Partners

You’re living the dream: getting to do what you love, with the person/people you love, all while creating a successful career! It’s not uncommon for entrepreneurs in the events industry to be in business with their spouse, siblings, or other relatives. Running a business with family is such a unique and wonderful experience that reaps a… Read More »

The New “Face” of Family Business with Holly Gray

Any time I hear  the phrase “Family Business” uttered aloud, the theme song to ‘The Godfather’ soundtrack slowly starts to flood my ears; the violins getting louder and louder with piercing crescendo. Visions of professionally handsome, mustachioed men come to light. These immaculately tailored three-piece suit shadows clutter the room with the air of masculinity… Read More »

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