Editor’s Letter: Sales

I’ll be the first to admit that I hate sales. But, as a business owner, it is not one of those responsibilities that you can conveniently “forget to do.” (I see you – yeah you, with all of those unwritten blog posts!) Sales is one of the pillars to any business and this month, I am determined to make you feel differently about it.

I challenge you to take a good look at how you approach your booking process and client experience. Because as a wedding pro, those in fact, encompass your sales responsibilities. Your website, brochures, proposals, consultations, all count – and with just a slight change in your approach, you can become a conversion queen!

So, get ready for tips to help you nail those sales calls (without being pushy), create the documents you need to entice potential clients to sign the dotted line, and more from some of the most trusted names in the industry! I know it’s the middle of wedding season – but this month is not one to miss!





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