How to Make Your Website More Discoverable and Attract New Clients

Photo courtesy Katie Edwards

Your website is an incredible sales tool that’s accessible to potential clients and other wedding pros looking to refer your business. It’s available 24/7 and will be the first thing people see when they search your name, so you want to make sure it’s presentable and an accurate representation of you! Read on for six tips to attract more clients with your business’s website.

1. Be Easy to Find

Finding your business is the hard part. It’s great to have a pretty website, but if your text isn’t written with keywords curated to attract search engines, you might be missing out. Keywords and phrases that describe what you do and where you work are a great start. I was a wedding planner, but I was a Philadelphia wedding planner. More specifically, I was Philadelphia’s top wedding planner! You don’t google plumber when your sink is leaking. You google top plumbers in your area and look at the best reviews. If you’re selling point is that you’re an affordable wedding planner in your area, get that specific on your website.

Pro Tip: The Aisle Planner marketplace is a great place to be found, so be sure to publish your listing and keep it up to date with the most important information!

2. Be Inclusive

If I come to your wedding business’s website and I don’t see people who look like me, I’m moving on. Work to curate images, galleries, and comments from a wide range of your clientele, so people see themselves represented in your work. The biggest, best, and prettiest weddings are great! But an image of the couple from that one modest (same-sex/Indian/Jewish…) wedding you did may attract other similar couples.

The same goes for language! When writing general text about weddings, look to use words like the couple, the wedding party, the getting ready rooms, rather than the bride and groom, the bridal party, and bridal suite. It opens your business up to the possibility of working with a broader range of couples.

3. Make Contacting You Easy

If I want to hire you or refer your business and I have to look all over your website to find your email address or telephone number, I’ll probably give up. Make it as easy as possible to do business with you! Contact pages are great, but they shouldn’t be the only form of contact on your site. If you’ve ever started to fill out a business’s contact form, only to get about six questions in and get frustrated, you know where I’m going. Keep it simple: name, email, phone, wedding date, and service they’re looking for. After you connect with them, do the deep dive for more information to see if you’re a good fit for each other.

Did you know? You can customize the contact form on your marketplace listing so you can gather the information that’s important to you and your business!

4. Create a Blog

Blogging is huge for your website’s visibility and your business’s growth. But stay consistent with it! Your blog can brand you as an expert in your area, show off real weddings and styled shoots, showcase community involvement, and awards raving fans. It can also be used as a great way to educate your current clients and smooth out their planning process.

5. Connect Your Planning Portal

You can easily incorporate a link to your Aisle Planner Client Portal on your homepage, a simple tool that connects them to the rest of your planning team, the Design Studio, and all of the planning tools you have customized to make their planning as simple as possible. This is a great way to streamline your process and keep all of your client information in one location.

6. Stay on Brand

When was the last time you did a complete refresh of the photos and information on the body of your website? Be sure that your website reflects your current business and personality. Creating a site where a potential client feels welcome, sees your authenticity, feels like they know you, and decides they want to work with you is a massive part of your branding. Your website is a member of your team that represents you day and night, is it doing its job?

About the Author

Mark Kingsdorf
Mark Kingsdorf

Mark Kingsdorf is the owner of St Petersburg Florida based Wedding Ghost, a ghost blogging and curated website content company working exclusively with wedding, event and hospitality professionals. He is one of 57 Master Wedding Planners in the world, a Certified Same Sex Wedding Specialist, was the founder of Philadelphia based “The Queen of Hearts Wedding Consultants”, Wish Upon A Wedding Philadelphia and has been a contributor to Emily Post Institute, major wedding magazines and websites as well as many wedding and event industry conferences.

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