November ’18: Key 2019 Business Trends

Just when you think you’ve earned yourself a second to kick your feet up and relax after another amazing wedding season (even if only for a minute), the subtle cues of Fall—or, maybe an overwhelmed calendar or that non-stop notification beeping on your phone—remind you to get right back into gear and ready yourself for  the path to a successful year in 2019. We know that #entrepreneurlife affords no down time. That’s why November presents the perfect opportunity to take a step back and get some big-picture perspective on what the new year holds in business trends for companies of all sizes.

Who will those new clients be and what are they looking for in their big-day experience? What role will technology play? How can I prepare and adapt my business to win in 2019? Over the course of the next four weeks, we’ll be taking a deeper dive into some of the major business trends happening around the globe, and the advantages to using Aisle Planner’s powerful suite of marketing, client management and planning and design tools to respond to them. Here’s a quick peek of what we’re working on!

Get Rich (Content) Quick!

There’s no denying it. We will forever love all things print. It’s part of (for me at least, a BIG part of) being in the biz. Affordably marketing your business to create the most impactful moments for prospective clients, however, lives in the digital world. Kylie Carlson, the Director of the International Academy of Wedding & Event Planning, will be sharing her views on the importance of video marketing and how easy it can be to create videos, even on a shoe string budget.

Still Millennial-Minded?

Millennials getting married? That’s nothing new, right? It’s not surprising, then, that this generation will continue to change the game in what event businesses say about themselves, their products and services, where they say it and what your process to engage them looks like. Their uniqueness gives them and their dollars the power to demand massive shifts in marketing and sales, from experiential retail to real-time (and all-the-time) information and communications. We’ll take a deeper look at their influences on how we do business and how Aisle Planner can help you master the Millennial market.

Digit-All. The. Time.

Digital. The word is practically inescapable. Heck, we’ve used it three times already in this letter alone. Digitization continues to be a high priority as we march through the 20-teens. The power of digital tools to supplement or enhance an outcome or process is becoming an absolute requirement to business success in this decade and beyond.

Banking On Big Change.

Just as they’re influencing the way businesses are engaging with them to sell consumer products and services, Millennials are making big waves in the way we manage our finances. A technology-first mindset is mandatory in 2019 with 2 billion users projected to be doing their banking and payment processing online by 2020. Are you ready? We’ll hear from Credit Card Insider with insider tips on using digital banking and credit to manage your business and your clients.

As a technology company, we keep our eyes on the horizon to see what’s headed our way. What we do gives us a unique perspective on our industry and the business trends influencing it. It also demands a responsibility to you, our community members, to share that perspective and relate it to the world of weddings and special events. Stick around this month as we pull up to high altitude for a better look at the future and how we can work together to create incredible events, deliver exceptional client experiences and build strong businesses in 2019.

About the Author

Christina Farrow
Christina Farrow

As Aisle Planner’s President and Founder, Christina Farrow spends her days dreaming up ways to empower wedding professionals to lead more balanced (and more organized) lives. She loves few things more than her toes in the sand, a glass of champagne and the promise of a great adventure with hubby, daughter and Caucasian Shepherd pup by her side.

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